Business Management, Advertising Sales
Marketing management performs the task of setting marketing objectives. The marketing objectives are set in accordance with the overall organisational objectives of profit maximization. Marketing objectives relates to attracting new customers, retention of current customer, expansion of customer base, introduction of new product, improvement of old product and so on.
Both leaders will interview customers and relay feedback to internal teams. A product marketer’s end goal is to bring a product to market that generates new and/or recurring revenue to the business. The product manager ensures that the product going to markets gets built on schedule and responds to market demand.
This analysis is used to assess a company’s liquidity, profitability and solvency in order to judge whether there is a viable basis for relationship. This course introduces students to the practical and specific aspects of how to operate a small business. This includes operations and financial planning, raising capital, marketing and human resource planning together with leadership and time-management planning. This course presents business professionals with the basic concepts and skills for the strategic use of information systems in the organization. This course describes how information systems can be applied to business processes by supporting communications, improving decision making and increasing organizational performance. The components and development of the appropriate personal, workgroup and enterprise systems are examined. Additional lab time is required for hands-on applications experience in the use of information and computer technology for communication and decision making.
Marketing management aims at maximising the customer’s value by providing high satisfaction to the customers. Marketing is related to markets and therefore marketing management calls for integration of the various elements of market. It has the task of organising these elements into an effective operating system so that it can serve both customer and business enterprise effectively. Consumers determine the future of the market. Therefore providing the best product to the consumer according to their preference is the important task of marketing. Marketing management helps in creation of new customers and retention of current customers. Continuous practice in the areas of personal selling, sales promotion, advertising, etc. would enable them to become artists. Scientific and artistic aspects of marketing would influence each other, leading to a new generation of marketing managers.
In considering how the individual selling unit in the marketing system operates, we will investigate the question- What is marketing management? This course is designed to enable students to interpret and analyze real world financial reports of various manufacturing, retailing and service firms from the perspective of investors, creditors and prospective employees.
This course introduces students to traditional and internet marketing principles and policies. Major topics are marketing concepts relating to price policies and controls; trade channels and merchandising; market research; promotion; and integration of marketing with other activities of the business enterprise. This course introduces students to a swiftly changing world environment where the success of a business depends on its ability to respond appropriately to these changes. The course design examines how businesses effectively compete in the world market by learning what individual firms have done to succeed through a comparison of their business strategies, structures and operations. Special emphasis is made on how sociocultural forces both help and hinder a company’s ability to conduct its business activities. This course is not equivalent to BA203 offered from fall 1986 through spring 1999. Product managers and marketers tend to be similar personality-wise—both roles require interpersonal prowess, superior organizational skills, and a great ability to empathize with both customers and colleagues.